To answer the question of how much Taco Bell spends on advertising, we have to first look at how much Taco Bell has spent over the last five years in the United States. The chart below shows the company’s spending in this country from 2013 to 2016. In 2016, it spent 375.9 million U.S. dollars on advertising, a massive increase over the previous year.
Taco Bell’s social media platforms
Taco Bell is a popular Mexican-inspired American QSR chain focusing on burritos and tacos. The brand is active on every central social media platform, and its posts attract millions of followers with high levels of engagement and fan conversations. In addition to its paid media campaigns, Taco Bell invests in its social media platforms by creating and curating user content.
Taco Bell actively monitors its Twitter account, using it to share news and preview new menu items, and using Snapchat to promote fresh burritos. The brand also uses Instagram to share artistic content and engage with its followers. The taco chain has invested in creative content, including pictures of burritos, to attract new followers.
While many companies struggle to attract the younger generation, Taco Bell’s marketing campaigns have proven to be highly successful, going viral multiple times. The taco chain has also shifted its target demographic to millennials, the most significant demographic in the U.S. Eighty million people are in this age group and are known for being brand loyal.
Taco Bell uses social media daily and boasts a following of over 11 million on Twitter. Using digital means, the brand can reach millions of fans without spending money on expensive physical advertisements. The cost of such advertisements can range from zero to ten thousand dollars per month, depending on where the ads are placed. Another great thing about this form of advertising is that it doesn’t require much time.
Taco Bell understands that content is king, so they put branded content where their audience already spends time. The taco chain has even made its way onto ESPN and BuzzFeed. It has also expanded its order processing and pick-up services through new technology. Millennials are looking for instant gratification, so Taco Bell is making sure to stay ahead of the curve.
Its mobile ad campaign
Taco Bell has taken a unique approach to its mobile advertising campaign. It has switched the target audience from the general population to millennials, who have become incredibly loyal to brands. It also has a solid social media presence, recently launching campaigns on Twitter and Snapchat. This approach will help it increase engagement with its target consumer base while also expanding brand awareness.
This strategy includes a mobile site that allows consumers to view and share photos of their favorite food items. Taco Bell’s mobile site also allows customers to search nearby restaurants using GPS and learn about new items on the menu. This can lead to more foot traffic for the company.
Taco Bell has spent over $200 million on this campaign, and it has impacted American culture. Its “The Force” commercial, which debuted just before the Super Bowl, racked up over 17 million views before it aired. It is now an industry standard to release Super Bowl ads early online, but Taco Bell has avoided this strategy. The taco chain has instead opted to remove regional ads, which will air only in certain regions. This will help Taco Bell build up a buzz surrounding the main ad.
The taco chain has also been experimenting with new products. The Doritos Locos Tacos, released in 2012, has been immensely successful. The brand’s efforts in product innovation have been rewarded with innovation awards. In 2018, Taco Bell won an award for innovation in self-service kiosk technology. The company uses Elo’s Android architecture for its kiosks.
Taco Bell has also stepped up its delivery service. It recently partnered with the delivery company Grubhub to streamline the remote ordering process. It is also increasing its brand recognition with risqué Snapchats targeting younger people. In the long run, Taco Bell puts a lot of effort into its employees and franchisees, which can go a long way.
Taco Bell has adapted its processes to respond to these changes. For example, the company was one of the first QSRs to introduce ordering ahead, and it launched a mobile app that makes it even easier for customers who want to skip the queue. Likewise, Rafik Hanna, senior director of Taco Bell’s All Access program, says that Taco Bell is working to improve the overall customer experience.
It’s a “sharing disabled” feature.
One of the ways Taco Bell has been able to earn media is through its community managers. For example, when Old Spice posted a tweet about the restaurant, Taco Bell quickly responded and entertained the request. Another tactic is native advertising. Taco Bell sponsors stories on BuzzFeed. These stories are linked to the brand’s social media engagements and feature “sharing disabled” features. This way, Taco Bell can earn media without spending extra money on traditional advertising.
Its marketing strategy
Taco Bell is spending a lot of money on advertising these days. There are multiple campaigns to promote their new menu items, including a relaunch of their daypart menu. The new menu features healthier food and better ingredients than the original version, which was discontinued eight years ago. To relaunch the daypart, Taco Bell enlisted a celebrity to help them with the campaign.
The ad campaign has been a massive hit. The company has been spending over $200 million on ads over the past several years, which has helped them get to the top of the fast-food world. These ads have been very successful, with the company seeing an increase in sales of up to 6% in just two quarters.
Taco Bell is also utilizing social media to promote its products. It monitors its Twitter account closely and uses Snapchat to preview its new menu. In addition, it has an account on Instagram where they post artistic content and promote its fresh burritos. Using social media to promote their food is also an effective way to increase engagement on these platforms.
According to BIA Advisory Services, QSRs will spend almost $5 billion on advertising this year. The brand also uses influencer marketing to reach out to influencers with large followings. The campaign aims to get its products in front of its target audiences. The campaign was a huge success, with the company investing over $4 million in T.V. ads.
While Taco Bell has experienced some rough patches throughout the years, it has returned more vital than ever. The brand is known for its willingness to try new things and dramatically understands its target audience. Taco Bell has adapted to changing consumer preferences and uses technology to improve its services. Its recent introduction of the new french fries in January 2018 is proof of the company’s willingness to change and innovate.